ProSponsor Insights
Research & Analysis
Original research on athlete endorsements, NIL compliance, and the business of sport.
Tommy Fleetwood May Be Golf's Most Under-Endorsed Star
The 2025 Tour Championship winner is a year into playing without a full apparel deal. He has one hat sponsor and the rest of his shirt, sleeves, collar and headwear are wide open. Why the biggest missed opportunity in golf endorsement isn't a mistake, and what brands should actually pitch him.
Farmers Exits Torrey Pines After 17 Years. Sentry Takes the Title in 2027.
Farmers Insurance ended its 17-year run as the Torrey Pines title sponsor. Sentry Insurance takes over in 2027 — but it isn't a new deal, it's a nine-year contract salvaged from a Kapalua tournament that no longer exists. What the handoff teaches brands about title sponsorship strategy in professional golf.
What Saudi Arabia's PIF Pullback Means for Golf Sponsorship
After investing $5 billion since 2022, Saudi Arabia's PIF is exiting LIV Golf. Here's what that means for player endorsement deals, brand opportunities, and the 12,800 open partnership categories across professional golf.
The Complete NIL Compliance Guide for D2, D3, and NAIA Programs
Enterprise platforms cost $25K–$235K per year. Here's what smaller programs actually need for NIL compliance — and how to build a sustainable process without the enterprise budget.
The Anatomy of a Golf Sponsorship: Every Logo Placement on Tour
The PGA Tour defines seven logo positions on a player's shirt, plus headwear. Every one has a name, a price, and a set of rules. Here's how the system actually works.